This partnership will integrate Atlas by Reach, a product of Fusion Intelligence Technologies, into the domestic marketing campaigns for Tribe Nation Theatrical Distribution’s current and future releases.
Tribe Nation Theatrical Distribution Limited (TNTD) and Fusion Intelligence Technologies Limited are thrilled to announce a pioneering partnership aimed at transforming how audiences access movie tickets through Fusion Intelligence’s innovative product, Atlas by Reach. This collaboration will give fans easy, early access to purchase tickets online ahead of film releases, while empowering distributors and producers with valuable insights into audience engagement and sales.
"At Tribe Nation, we’re constantly seeking innovative ways to overcome the barriers that limit box office success in Nollywood. One of the biggest challenges between producers and cinemas is marketing support and securing adequate showtimes," - Anita Edwards, Tribe Nation CEO
As part of this partnership, Atlas by Reach, designed and developed by Fusion Intelligence Technologies, will be integrated into Tribe Nation’s marketing campaigns for domestic releases. This technology will offer dedicated websites where fans can purchase vouchers or tickets well before a movie's release, streamlining the process for both viewers and industry professionals. The platform will also provide live showtime information, enabling audiences to plan their viewing experience with ease.
Tribe Nation Theatrical Distribution is a leading entertainment company specializing in the production, distribution, and marketing of local and international films. Their vast distribution network spans cinemas, inflight entertainment, streaming platforms, and linear television in West Africa and beyond. The company is set to release two major films: Ekpebiwo M (I Have Decided), produced by Jane John-Nwankwo, in cinemas on November 8, 2024, and Ogbedun, produced by Seyi Akinsola, on November 29, 2024.
Speaking about the partnership, Anita Edwards, CEO of Tribe Nation Theatrical Distribution Limited, said, "At Tribe Nation, we’re constantly seeking innovative ways to overcome the barriers that limit box office success in Nollywood. One of the biggest challenges between producers and cinemas is marketing support and securing adequate showtimes. The Atlas by Reach solution will provide dedicated websites where fans can buy vouchers, view live showtimes, and purchase tickets for any cinema across Nigeria. I saw a demo at LIFACC 2024, and I was immediately impressed by its potential to streamline and elevate our ticketing process."
Edwards added, "This partnership is a win-win for producers, cinemas, and audiences. Not only does it offer convenience for viewers, who can buy vouchers in advance and lock in their tickets, but it also allows producers and distributors to track the effectiveness of their campaigns through direct ticket sales. No longer do audiences need to wait for showtimes to be posted on social media—they can secure their seats as soon as the movie hits theaters."
Kolade Adewoye, CEO of Fusion Intelligence Technologies Limited, shared his excitement about the collaboration: "With Atlas by Reach, we aim to equip distributors and producers with the tools they need to maximize conversions and revenue from the moment a movie is announced until the end of its cinema run. This partnership with Tribe Nation is just one of many innovations we’re offering to boost the growth of the African film industry."
Fusion Intelligence is committed to fostering transparency and simplifying processes in an ever-evolving film industry. Despite economic challenges, this partnership is a step forward in helping producers and distributors increase revenue through smarter, more efficient ticketing solutions.
The collaboration between Tribe Nation and Fusion Intelligence came into effect in October 2024.
Buy tickets now to EKPEBIWO M by visiting www.ekpebiwo-m.tntheatrical.com
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About Tribe Nation Theatrical Distribution
Tribe Nation Theatrical Distribution Limited is a mainstream entertainment company focused on the production, distribution and marketing of local and international filmed content. We are a premium content distribution company that bridges the gap between content creators and target audiences within and outside Nigeria, by providing unique and innovative marketing and distribution solutions that help maximize revenues at the box office and everywhere else. Our distribution network spans across cinema, inflight, streaming, and linear television networks within and outside Africa.
About Fusion Intelligence Technologies
Fusion Intelligence Technologies Limited is a forward-thinking technology company empowering African businesses with cutting-edge software solutions. From humble beginnings to a beacon of excellence, their story is a testament to the power of collaboration, perseverance, and the relentless pursuit of excellence. Today, they continue to push the boundaries of possibility, driven by our unwavering commitment to driving positive change and unlocking new opportunities for growth.
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